Content is the backbone of all digital marketing. If you don’t have memorable content, your visitors aren’t likely to check out your product, let alone return. I have been instrumental in the development & positioning of all digital and social content, organic, affiliate & branded across all digital channels and platforms working towards audience growth and content monetization.
Content Strategy
You wouldn’t put your football team on the field without their playbook, so why do it with your content? Having a flawless content strategy is imperative to the success of your brand. I have experience in putting together a content plan that will be able to hit KPIs and give your brand a leg up from everyone else.
Key responsibilities included:
- Social Media Strategy and Content Calendar
- Account Management
- Copywriting
- Community Engagement
- Social Media Advertising (Organic & Paid)
- Basic Graphic Creation
- E-mail Newsletter Writing
Podcast Coaching & Consulting
As a host of a largely successful award-winning podcast and having helped podcast hosts hone their craft, I have led my podcast team in episode & community engagement across social channels, including coaching, content preparation and social content that has resulted in increased KPIs and fan engagement.
Key responsibilities included:
- Analysis and Critique of Podcast Hosts
- Evaluation of Content and Execution
- Strategic Brainstorming
- Audio Editing
- Social Media Advertising (Organic & Paid)
Gavin and Tim throw around ‘Dad Jokes’ and the first one to laugh, loses the match.
Video content like this generated hundreds of views on Youtube, social media and was included in marketing material.